How much time can we really afford to spend on tracking information online?
If we track …
We must visit websites of media, industry associations, rivals, suppliers, etc., daily to see if they have something new. Most of them will not, every day.
- A huge waste of time.
- Loss of productivity.
Can we really afford not to spend time tracking information online?
… or if we do not to track
If the websites do have important new information, we may miss it by days, or even weeks.
- We fall behind others in the competitive game (internally and externally).